At UTI AMC, we understand that a strong distribution network and a transparent approach leads the industry’s growth. With this thought at the core, we seek to continue developing our network and increasing our geographical reach. We are constantly expanding our existing comprehensive multi-channel distribution channels that bring the stability of flows.
UTI AMC enjoys the best of both worlds through its strong inhouse capabilities and an extensive network of external distribution channels. We reach out to our clients through a number of distribution channels, including Mutual Fund Distributors (MFDs), direct distribution and Banks & National Distributors (BNDs). Our existing distribution network includes 163 UTI Financial Centres (UFCs), 278 Business Development Associates (BDAs) & Chief Agents (CAs) and 39 Official Points of Acceptance (OPAs) at KFintech locations, most of which are located in the B30 cities. Furthermore, our products are empanelled with most of the banks. Our channels include distribution arrangements with domestic & foreign banks and national & regional distributors. We also have dedicated sales teams for institutional and PSU clients in place while offering products through UFCs, digital applications, and website. Besides, our investors are also able to invest in our schemes through mobile applications.
*of MF QAAUM as of March 2021
Our UTI International offices in London, Dubai and Singapore, through which we market our offshore and domestic MFs, enable the offshore investors to invest in India.
Our presence is supported through our sales and marketing strategies focussed on establishing and maintaining retail and institutional management. Each distribution channel has the requisite oversight and manpower to service the potential opportunities in the marketplace. They also enable us to bring down the average cost of distribution in the long run.
|Inputs||Outcomes||Capitals Impacted||Stakeholders Impacted|
163 UTI Financial Centres
694 Districts covered
Increased reach through enhanced branch radius
Social & Relationship
At UTI AMC, we are committed to enhancing our geographical presence and open branches where there is business potential, that may help us garner a profitable growth and bring in new investors into the mutual fund fold. We plan to strengthen further and deepen our relationship with our institutional and PSU clients. Our target is to particularly focus on developing relationships with MSME and SME institutional clients to expand our domestic mutual fund investor base. We also endeavour to grow our share of the provident fund business of institutional clients and target institutional clients who are yet to invest in our domestic mutual funds to increase our overall reach.