At UTI AMC, we believe in being ready for the future. And today, digital is the future. The companies who have adopted digital and can better embrace it will drive growth in the times to come. There is a strong reason to believe that technology and digital adoption will enhance organisational efficiency, bring in cost optimisation, improve customer acquisition and experience while also ensuring data security. With this philosophy, we have undertaken a comprehensive digital transformation project to build our Company’s efficacy, capacity, resilience and cost-effectiveness.
Our digital transformation programme involves multiple initiatives incorporating application modernisation, hybrid cloud architecture adoption, business process digitalisation, enterprise data platform adoption and cybersecurity enhancement. However, the larger focus of this programme is the implementation of a ‘cloud first’ vision. The idea is to focus on the adoption of applications and services to reduce time-to-market and ensure high availability, scalability, security and the cost-optimised deployment of applications and services. Thus, leading to a reduced cost of ownership and maintenance.
Further, to ramp up the digitalisation across the board, we will continue investing in digital marketing and other customer and distributor-facing digital initiatives. Our constant endeavour is to make our services seamlessly accessible on mobile platforms by building, improving and maintaining mobile applications for our salesforce. We are doing the same to ensure that the customers, distributors and employees increasingly use mobile platforms to access our services.
We intend to scale up the frequency and pace of our digital marketing campaigns. Besides, we also plan to increase the number of digital platforms such as WhatsApp and chatbots, through which we interact with our current and potential customers. We will continue building interfaces for fintech, payments and other digital distribution platforms to ensure seamless connectivity and enhance customer reach. Going ahead, we will also continue encouraging the adoption of digital tools, which have proven particularly important during the Covid-19 pandemic.
Acceptance of digitalisation has started reflecting in growing online transactions
|Inputs||Outcomes||Capitals Impacted||Stakeholders Impacted|
24x7 Digital channels
700+ No. of digital marketing campaigns
INR 27.7 crore
Investments towards IT
4,28,264 No. of digital SIP transactions
75.34% Growth in number of digital SIP transactions in 2020-21 as compared to 2019-20
94% Total gross sales of Equity, Debt & Hybrid Funds through online platform
Social & Relationship
The initiatives we have been undertaking today are preparing us to remain ready for tomorrow. We are adopting these initiatives across all our functions right from operational, finance and investments to marketing. Going ahead, we will continue embracing newer technologies to ensure that we create more convenience, reduce friction and deliver faster. We will consistently continue to invest towards the right infrastructure. And build a more secure environment with our IT and digital teams working in collaboration. Furthermore, we will also continue adopting Artificial Intelligence (AI) and Machine Learning (ML) to churn Big Data, thereby taking the Company to the next le