Our digital transformation programme involves multiple initiatives incorporating application modernisation, hybrid cloud architecture adoption, business process digitalisation, enterprise data platform adoption and cybersecurity enhancement. However, the larger focus of this programme is the implementation of a ‘cloud first’ vision. The idea is to focus on the adoption of applications and services to reduce time-to-market and ensure high availability, scalability, security and the cost-optimised deployment of applications and services. Thus, leading to a reduced cost of ownership and maintenance.

Further, to ramp up the digitalisation across the board, we will continue investing in digital marketing and other customer and distributor-facing digital initiatives. Our constant endeavour is to make our services seamlessly accessible on mobile platforms by building, improving and maintaining mobile applications for our salesforce. We are doing the same to ensure that the customers, distributors and employees increasingly use mobile platforms to access our services.

We intend to scale up the frequency and pace of our digital marketing campaigns. Besides, we also plan to increase the number of digital platforms such as WhatsApp and chatbots, through which we interact with our current and potential customers. We will continue building interfaces for fintech, payments and other digital distribution platforms to ensure seamless connectivity and enhance customer reach. Going ahead, we will also continue encouraging the adoption of digital tools, which have proven particularly important during the Covid-19 pandemic.